Communication is the key to the success of most businesses. And yet, you might be wondering why it’s not working for you. Why aren’t your prospects turning into real customers? You feel that you are missing something to succeed, but what? At a time when people and the environment are at the center of concerns, it is good to spread honest values that serve the common good and society. Have you thought about establishing ethical and responsible communication? In order to be in tune with the slow but serious shift made by society, actions in favor of ecology must be highlighted, as well as the social aspect. Of a brand. To succeed in the world of entrepreneurship, you absolutely must work on your social and environmental responsibility (CSR). Find out quickly what are the main interests and how to go about it!
Why favor ethical and responsible communication?
To meet the expectations of prospects at the societal level
Society as a whole is now committed to preserving the planet and caring about people. In order to engage and act for these values, the preferred weapon lies in consumption. Until then responsible for the many evils that reign on our planet, the way of consuming is changing today, and this could well change the situation. Customers are therefore looking for products and companies that share the same sense of priorities as them.
It is therefore necessary that you communicate about your commitments. Moreover, by committing and acting concretely for the common good, you will naturally influence your customers, who will in turn take action. You then begin a virtuous circle that can only contribute to the resolution of current societal problems.
By choosing honest and transparent communication that relates to real commitments, you also avoid ethical risks. News travels fast these days and no business, regardless of size, is immune to seeing some of its social or environmental failings exposed to the general public. CSR helps protect your reputation. You transform yourself into a real player in the improvement of society! This changes everything for the consumer, and your turnover will be affected! What opens doors for you in the future?
To protect the environment
The environment! Its deterioration, the impact of our consumption patterns, but also its protection, the means to act… are daily subjects addressed by all actors in society. When we see where our planet is today, the climatic problems, and the disappearance of natural resources, we cannot ignore it. It is now necessary for all companies, whatever their size and type of business, to act in favor of the environment.
This is why you must develop your environmental responsibility and communicate about it. The environment must be protected by each of us, because all actions have an impact, even on a small scale. When you think about it a bit, you quickly realize that there is a multitude of little things to put in place to contribute to a greener world. Habits to adopt, simple, inexpensive, accessible to everyone. So, you have no reason not to.
By adopting ethical and responsible communication, your company is acting in the right direction. You are going to talk about the solutions you have chosen to work more ecologically. So, you yourself have an impact on your environment and once again, you influence your customers and prospects. By following you, they too will implement actions that protect our planet. Everyone is benefiting!
How can you put your social and environmental responsibility into practice?
Acting for the common good within your company
As seen previously, it is easy for any company to set up actions, on a more or less large scale, in order to respect people and the environment. Here is a non-exhaustive list of possible solutions to implement within your company:
- sell healthy and natural products that are not harmful to the planet;
- promote made in France and local crafts;
- favor fair trade sectors;
- improve the conditions of your employees or intermediaries who participate in your business;
- trust labels such as the PEFC (Programmed for the Recognition of Forest Certifications) for your stationery;
- involve all the players in your company (suppliers, customers, etc.) in your approach by talking to them;
- reduce waste related to your production;
- hunting down waste;
- use local raw materials;
- reduce your digital pollution by adopting a good content creation strategy.
Adopt eco-responsible digital communication
Digital communication is at the heart of societal changes. The main vector of communication, digital seems to be a godsend for the protection of the environment (less paper, less waste, etc.). However, there is a shadow on the board: digital pollution is a real scourge today. In France, it is responsible for 5% of greenhouse gas emissions. Communicating virtually is great, doing it responsibly is even better! But good digital communication, efficient and respectful, should not be done just anyhow. Here are the principles to follow for ethical and responsible digital communication:
- avoid attachments in emails as much as possible;
- reduce the storage time of your data on the servers;
- favor face-to-face meetings, when possible, rather than videoconferences, and telephone calls, Communication is the key to the success of most businesses. And yet, you might be wondering why it’s not working for you. Why aren’t your prospects turning into real customers? or lengthy e-mail exchanges;
- not needlessly replace your IT equipment and communication tools (smartphones for example).
The paths to explore are numerous and easy to adopt for the most part. The essential aspect not to be overlooked lies in the content strategy. It is essential to publish quality content, relevant and adapted to your target. The web in general and therefore the servers are overloaded with useless, business redundant texts that no one will ever read. To overcome this: hire a professional web editor! He will accompany you in the implementation of a coherent and impactful editorial strategy. Wikipedia page creation services will create high-quality content for you that will improve your visibility and target real needs.
So, convinced? Have you decided to direct your strategy towards environmental and societal commitments? Besides, perhaps you are already a responsible entrepreneur, but your actions for the common good remain in the shadows! In this case, all you have to do is adopt ethical and responsible communication. Call on one of our web editors, you will thus contribute to the creation of a better future and, not insignificantly, you will improve your visibility!